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class=\"wp-block-heading\">\u2461\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u306b\u5408\u3063\u3066\u3044\u308b\u304b<\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u5c0e\u5165\u3059\u308c\u3070\u7d42\u4e86\u306e\u30c4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3057\u3063\u304b\u308a\u3068\u904b\u7528\u30fb\u691c\u8a3c\u3092\u884c\u3044\u3001\u6700\u9069\u5316\u3057\u3066\u3044\u304b\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3057\u3001\u793e\u5185\u3067\u4eba\u54e1\u3092\u78ba\u4fdd\u3057\u306a\u3051\u308c\u3070\u30c4\u30fc\u30eb\u306e\u529b\u3092\u767a\u63ee\u3067\u304d\u307e\u305b\u3093\u3002<br><br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u306a\u3044\u4e2d\u5c0f\u4f01\u696d\u69d8\u306b\u304a\u3044\u3066\u3001\u3082\u3061\u308d\u3093\u55b6\u696d\u90e8\u9580\u304c\u517c\u52d9\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001\u4eba\u54e1\u3092\u3055\u304f\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3001<strong><span style=\"text-decoration: underline\" class=\"underline\">\u5c0e\u5165\u304b\u3089\u904b\u7528\u307e\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u5c02\u9580\u306e\u4ee3\u7406\u5e97\u3092\u306f\u3058\u3081\u306f\u9078\u3076<\/span><\/strong>\u306a\u3069\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e2d\u5c0f\u4f01\u696d\u69d8\u306b\u3068\u3063\u3066\u3001\u30c4\u30fc\u30eb\u306e\u30b3\u30b9\u30c8\u9762\u3082\u6c17\u306b\u306a\u308b\u3068\u3053\u308d\u3067\u3059\u304c\u3001\u5c0e\u5165\u3057\u305f\u3042\u3068\u306e\u3053\u3068\u3082\u8003\u3048\u3066\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2462\u81ea\u793e\u3068\u540c\u3058\u696d\u7a2e\u30fb\u898f\u6a21\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u304b<\/h3>\n\n\n\n<p>\u540c\u3058\u696d\u7a2e\u3084\u4f01\u696d\u898f\u6a21\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u3082\u826f\u3044\u57fa\u6e96\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8ab2\u984c\u611f\u3084\u6226\u7565\u3082\u4f3c\u3066\u3044\u308b\u4e8b\u304c\u591a\u3044\u306e\u3067\u3001\u8272\u3005\u8003\u3048\u305f\u3051\u3069\u7d50\u5c40\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u306f\u3001<strong>\u4ed6\u793e\u306e\u4e8b\u4f8b\u3082\u53c2\u8003\u306b\u3059\u308b<\/strong>\u3068\u826f\u3044\u9078\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.BtoB\u3067\u3082BtoC\u3067\u3082\u5408\u3046\uff01\u4e2d\u5c0f\u4f01\u696d\u304c\u4f7f\u3046\u3079\u304dMA\u30c4\u30fc\u30eb3\u9078<\/h2>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30d7\u30ed\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u9078\u3076\u304a\u3059\u3059\u3081\u306eMA\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460Salesforce\uff08Pardot\uff09<\/h3>\n\n\n\n<p>\u8a00\u308f\u305a\u3068\u3057\u308c\u305f\u3001<mark><strong>Salesforce\u793e\u306ePardot\u3092\u4e00\u756a\u304a\u3059\u3059\u3081\u3057\u307e\u3059\uff01<\/strong><\/mark><br>\u4e16\u754c\u30675,000\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3059\u308b\u3001\u30cf\u30a4\u30b9\u30da\u30c3\u30afMA\u30c4\u30fc\u30eb\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u7d39\u4ecb\u3057\u305f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u3084\u30e1\u30fc\u30eb\u4f5c\u6210\u30fb\u914d\u4fe1\u306a\u3069\u306e\u57fa\u672c\u6a5f\u80fd\u306e\u307b\u304b\u3001\u9867\u5ba2\u5225\u306b\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u3001\u884c\u52d5\u30b9\u30b3\u30a2\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3082\u3001Salesforce\u793e\u304c\u51fa\u3059\u3001\u5404\u7a2e\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u304c\u5f37\u307f\u306e\u4e00\u3064\u3067\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u8ac7\u306e\u7ba1\u7406\u3084\u9867\u5ba2\u7ba1\u7406\u307e\u3067\u4e00\u8cab\u3057\u3066\u3067\u304d\u308b\u306e\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65e5\u672c\u8a9e\u5bfe\u5fdc\u3082\u3067\u304d\u3001\u521d\u3081\u3066MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u306a\u3089\u3001<strong>Salesforce\u793e\u306ePardot<\/strong>\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461Marketo Engage\uff08\u30de\u30eb\u30b1\u30c8\u30a8\u30f3\u30b2\u30fc\u30b8\uff09<\/h3>\n\n\n\n<p>\u3053\u3061\u3089\u306f\u3001Adobe\u793e\u304c\u63d0\u4f9b\u3059\u308bMA\u30c4\u30fc\u30eb\u3002<br>Pardot\u3068\u540c\u3058\u304f\u3001\u5145\u5b9f\u306e\u6a5f\u80fd\u3092\u517c\u306d\u5099\u3048\u3066\u304a\u308a\u3001toB toC\u306e\u57a3\u6839\u306a\u304f\u4f7f\u3048\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u304a\u308a\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306a\u3069\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u91cd\u8981\u306a\u304d\u3081\u7d30\u3084\u304b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>Pardot\u3068\u540c\u3058\u304f\u3001\u65e5\u672c\u8a9e\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u975e\u5e38\u306b\u4f7f\u3044\u3084\u3059\u304f\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h3 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