{"id":420,"date":"2022-07-19T16:37:11","date_gmt":"2022-07-19T07:37:11","guid":{"rendered":"https:\/\/quartet-communications.com\/dx\/?p=420"},"modified":"2025-05-22T09:09:08","modified_gmt":"2025-05-22T00:09:08","slug":"what-is-pardot","status":"publish","type":"post","link":"https:\/\/quartet-communications.com\/dx\/post-420\/","title":{"rendered":"\u3010\u6700\u65b0\u7248\u3011Account Engagement\uff08\u65e7Pardot\uff09\u306b\u3064\u3044\u3066\u57fa\u672c\u304b\u3089\u5c0e\u5165\u307e\u3067\u89e3\u8aac\uff01"},"content":{"rendered":"\n<ul 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class=\"wp-block-heading\">\u2462Salesforce\u3068\u306e\u9023\u643a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3067\u304d\u308b<\/h3>\n\n\n\n<p>pardot\u306fSalesforce\u3068\u306e\u9023\u643a\u306b\u3088\u3063\u3066\u3001\u672c\u6765\u306a\u3089\u958b\u767a\u304c\u5fc5\u8981\u306a\u9023\u643a\u3082\u3001\u90e8\u9580\u9593\u3067\u306e\u9023\u643a\u30fb\u60c5\u5831\u5171\u6709\u304c\u975e\u5e38\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u308b\u55b6\u696d\u90e8\u9580\u3067\u306e\u9023\u643a\u306f\u5fc5\u9808\u306a\u306e\u3067\u3001Salesforce\u3068\u9023\u643a\u304c\u3067\u304d\u308b\u6a5f\u80fd\u306f\u975e\u5e38\u306b\u9b45\u529b\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.pardot\u306e\u30c7\u30e1\u30ea\u30c3\u30c83\u9078\uff08\u60aa\u3044\u3068\u3053\u308d\u3082\u3042\u308b\u306f\u305a\u306a\u306e\u3067\u3053\u308c\u3082\uff09<\/h2>\n\n\n\n<h3 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class=\"underline\">\u5fc5\u305a\u81ea\u793e\u306e\u4e2d\u3067\u62c5\u5f53\u8005\u3092\u7f6e\u304f\u304b\u3001\u96e3\u3057\u3051\u308c\u3070\u4ee3\u7406\u5e97\u306b\u4f9d\u983c\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081<\/span><\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u2462Salesforce\u3068\u306e\u9023\u643a\u3042\u308a\u304d<\/h3>\n\n\n\n<p>pardot\u5358\u4f53\u3067\u3082\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u304c\u3001\u3042\u304f\u307e\u3067\u3082CRM\u306eSalesforce\u3068\u306e\u9023\u643a\u306b\u3088\u3063\u3066\u3001100%\u306e\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001pardot\u3060\u3051\u3067\u306f\u8cbb\u7528\u306f\u5b89\u3044\u3067\u3059\u304c\u3001<strong>Salesforce\u3068\u306e\u9023\u643a\u3092\u8003\u3048\u308b\u3068\u8cbb\u7528\u304c\u4e0a\u304c\u308b<\/strong>\u306e\u3067\u3001\u30b3\u30b9\u30c8\u611f\u306b\u306f\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.pardot\u306e\u5229\u7528\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u4f01\u696d\u306e\u7279\u5fb43\u9078<\/h2>\n\n\n\n<h3 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class=\"wp-block-heading\">\u2462pardot\u3092\u7a3c\u50cd\u3055\u305b\u308b\u305f\u3081\u306e\u8a2d\u8a08\u3068\u69cb\u7bc9<\/h3>\n\n\n\n<p>\u5c0e\u5165\u304c\u5b8c\u4e86\u3059\u308c\u3070\u3001pardot\u3092\u6d3b\u7528\u3059\u3079\u304f\u3001\u5341\u5206\u306a\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u30c4\u30fc\u30eb\u3092\u7a3c\u50cd\u3055\u305b\u308b\u305f\u3081\u306b\u306f<strong>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u300d<\/strong>\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001<br>\u5177\u4f53\u7684\u306b\u306f\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3002\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306a\u3069\u3001\u591a\u304f\u306e\u904e\u7a0b\u3092\u8e0f\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u8a2d\u8a08\u306b\u306f\u5c02\u9580\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u8b58\u3082\u5fc5\u8981<\/strong>\u306b\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u3067\u30ea\u30bd\u30fc\u30b9\u304c\u5272\u3051\u306a\u3044\u5834\u5408\u306f\u3001<strong>\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3092\u6301\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u306b\u4f9d\u983c\u3092\u3059\u308b\u5fc5\u8981<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u81ea\u793e\u3067\u5b8c\u7d50\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u3088\u308a\u30c4\u30fc\u30eb\u306e\u52b9\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3082\u3001\u5c02\u9580\u306e\u4f01\u696d\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u5024\u6bb5\u3082\u30b3\u30df\u30b3\u30df\u3067\u3001\u904b\u7528\u307e\u3067\u306e\u9762\u5012\u306a\u5206\u6790\u3084\u8a2d\u8a08\u3092\u4ee3\u7406\u3067\u884c\u3063\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u305c\u3072\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u3092\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<p>\u3082\u3057\u81ea\u793e\u3067\u3084\u308b\u5834\u5408\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306b\u3064\u3044\u3066\u5225\u306e\u8a18\u4e8b\u304c\u3054\u3056\u3044\u307e\u3059\uff01\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044salesforce\u5c0e\u5165\u30d9\u30f3\u30c0\u30fc wp-block-embed-web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044salesforce\u5c0e\u5165\u30d9\u30f3\u30c0\u30fc\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/quartet-communications.com\/dx\/blog\/scenario-of-matool\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7.pardot\u5c0e\u5165\u306e3\u3064\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p>\u305b\u3063\u304b\u304f\u8cbb\u7528\u3082\u6642\u9593\u3082\u304b\u3051\u3066\u3001pardot\u3092\u5c0e\u5165\u3059\u308b\u306e\u3067\u3001\u5931\u6557\u3057\u305f\u304f\u306a\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u306b\u3001\u7279\u306b\u6c17\u3092\u3064\u3051\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u78ba\u4fdd<\/h3>\n\n\n\n<p>pardot\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306f\u3069\u3046\u3057\u3066\u3082\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u64cd\u4f5c\u3084\u65bd\u7b56\u306e\u63d0\u6848\u30fb\u6539\u5584\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306a\u3069\u304c\u3042\u308a\u3001\u696d\u52d9\u3092\u52b9\u7387\u5316\u3067\u304d\u3066\u3082\u3001pardot\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u4e00\u5b9a\u306e\u6e96\u5099\u304c\u306a\u304f\u306a\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4e2d\u5c0f\u4f01\u696d\u3067\u3042\u308c\u3070\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u3055\u3051\u308b\u4f59\u88d5\u304c\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001<strong>\u5916\u90e8\u304b\u3089\u4eba\u6750\u3092\u78ba\u4fdd\u3059\u308b\u304b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u306b\u59d4\u8a17\u3059\u308b\u304b\u306e\u5224\u65ad\u3082\u5fc5\u8981<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u304c\u4e00\u5b9a\u6570\u5fc5\u8981<\/h3>\n\n\n\n<p>pardot\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<br>\u3080\u3057\u308d\u3001<strong><span style=\"text-decoration: underline\" class=\"underline\">\u4f55\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u306a\u3044\u307e\u307e\u5c0e\u5165\u3059\u308b\u306e\u306f\u7d76\u5bfe\u306b\u3084\u3081\u3066\u304f\u3060\u3055\u3044\uff01<\/span><\/strong><\/p>\n\n\n\n<p>\u306a\u305c\u306a\u3089\u3001pardot\u3092\u5c0e\u5165\u3057\u3066\u3082\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u304c\u306a\u3044\u3068\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001pardot\u3092\u5c0e\u5165\u3057\u3066\u304b\u3089\u3082\u5236\u4f5c\u3059\u308b\u5fc5\u8981\u306f\u51fa\u3066\u304f\u308b\u305f\u3081\u3001<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5185\u88fd\u5316\u3059\u308b\u305f\u3081\u306e\u62c5\u5f53\u8005\u306e\u9078\u5b9a\u3084\u3001\u81ea\u793e\u3067\u30ea\u30bd\u30fc\u30b9\u304c\u5272\u3051\u306a\u3044\u5834\u5408\u306f\u3001\u5916\u90e8\u306b\u59d4\u8a17<\/strong>\u3057\u3066\u3001\u793e\u5185\u3067\u30af\u30aa\u30ea\u30c6\u30a3\u30fc\u30c1\u30a7\u30c3\u30af\u3060\u3051\u3059\u308b\u306a\u3069\u306e\u65b9\u6cd5\u3082\u691c\u8a0e\u3059\u308b\u306e\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2462\u90e8\u9580\u9593\u3067\u306e\u9023\u643a\u3092\u56f3\u308b<\/h3>\n\n\n\n<p>pardot\u306f\u3001\u4e00\u3064\u306e\u90e8\u7f72\u3060\u3051\u3067\u904b\u7528\u3057\u3066\u3082\u52b9\u679c\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u55b6\u696d\u90e8\u9580\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u306e\u90e8\u9580\u9593\u3067\u306e\u9023\u643a\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u5f79\u5272\u5206\u62c5\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u5186\u6ed1\u306b\u60c5\u5831\u3092\u5171\u6709\u3067\u304d\u308b\u793e\u5185\u306e\u7d71\u5236\u3082\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3001\u3044\u307e\u307e\u3067\u53d7\u6ce8\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u4e00\u676f\u4e00\u676f\u3060\u3063\u305f\u4f01\u696d\u69d8\u3067\u3042\u308c\u3070\u306a\u304a\u3055\u3089\u3001\u793e\u5185\u306e\u65b9\u306b\u76ee\u3092\u5411\u3051\u3066\u6e96\u5099\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8ab0\u304cpardot\u306e\u64cd\u4f5c\u3092\u884c\u3046\u306e\u304b\u3002\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u305f\u3042\u3068\u3001\u3069\u3046\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3093\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u884c\u3046\u306e\u304b\u3002\u8ab0\u304cpardot\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6d3b\u52d5\u306e\u7d71\u62ec\u3092\u3059\u308b\u306e\u304b\u3002\u306a\u3069\u306a\u3069\u2026\u3002\u793e\u5185\u3067\u306e\u8abf\u6574\u306f\u69d8\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u30d2\u30f3\u30c8\u3068\u306a\u308b\u306e\u304c\u3001<strong><span style=\"text-decoration: underline\" class=\"underline\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u300cThe Model\u300d\u3068\u3044\u3046\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u30e2\u30c7\u30eb\u306f\u5fc5\u9808<\/span><\/strong>\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3001\u662f\u975e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8.pardot\u306e\u5c0e\u5165\u4e8b\u4f8b<\/h2>\n\n\n\n<p>pardot\u306e\u5c0e\u5165\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u5f0a\u793e\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f0a\u793e\u3067\u306f\u3082\u3068\u3082\u3068pardot\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001<br><strong>\u300c\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u5ba2\uff09\u7372\u5f97\u6570\u306e\u982d\u6253\u3061\u3092\u6253\u7834\u3057\u305f\u3044\u300d<br>\u300c\u9650\u3089\u308c\u305f\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3067\u5bfe\u5fdc\u3067\u304d\u308b\u30ea\u30fc\u30c9\u306e\u6570\u3092\u5897\u3084\u3057\u6700\u7d42\u7684\u306a\u53d7\u6ce8\u3092\u5897\u3084\u3057\u305f\u3044\u300d<\/strong><br>\u3068\u3044\u3063\u305f\u8ab2\u984c\u611f\u304b\u3089\u3001pardot\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7d50\u679c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001<br><strong>\u300c\u30ea\u30fc\u30c9\u65703\u500d\u300d\u300c\u5546\u8ac7\u65703\u500d\u300d\u300c\u53d7\u6ce8\u65702.2\u500d\u300d<br>\u3068\u975e\u5e38\u306b\u5927\u304d\u306a\u52b9\u679c\u3092\u5f97\u3089\u308c\u3066\u3044\u307e\u3059\uff01<\/strong><\/p>\n\n\n\n<p>\u5f0a\u793e\u306e\u4e8b\u4f8b\u4ee5\u5916\u306b\u3082\u3001\u5c0e\u5165\u3057\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u305c\u3072\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u5fa1\u89a7\u304f\u3060\u3055\u3044\u3002<br>https:\/\/quartet-communications.com\/dx\/case\/<\/p>\n\n\n\n<h2 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property=\"og:description\" content=\"\u305d\u3082\u305d\u3082Pardot\u3063\u3066\u306a\u306b\uff1f Pardot\u3067\u306f\u3044\u3063\u305f\u3044\u4f55\u304c\u3067\u304d\u308b\u306e\uff1f \u73fe\u72b6MA\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03\u3092\u3057\u3066\u3044\u3066\u3001Pardot\u306e\u826f\u3055\u3092\u77e5\u308a\u305f\u3044\u3002 \u3068\u3044\u3046\u65b9\u306b\u306f\u6700\u9069\u306a\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\uff01 Pardot\u3068\u306f\u3001\u7c21\u5358\u306b\u3044\u3048\u3070\u300cMA\u30c4\u30fc\u30eb\u300d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/quartet-communications.com\/dx\/post-420\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u3088\u308bSalesforce\u5c0e\u5165\u652f\u63f4\uff06\u6d3b\u7528\u652f\u63f4\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T07:37:11+00:00\" \/>\n<meta property=\"article:modified_time\" 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