{"id":11131,"date":"2025-10-07T13:00:00","date_gmt":"2025-10-07T04:00:00","guid":{"rendered":"https:\/\/quartet-communications.com\/dx\/?p=11131"},"modified":"2025-10-17T16:14:28","modified_gmt":"2025-10-17T07:14:28","slug":"%e3%80%90account-engagement%e3%80%91%e9%a0%85%e7%9b%ae%e9%80%a3%e6%90%ba%e3%81%ae%e6%a6%82%e8%a6%81","status":"publish","type":"post","link":"https:\/\/quartet-communications.com\/dx\/post-11131\/","title":{"rendered":"\u3010Account Engagement\u3011\u9805\u76ee\u9023\u643a\u306e\u6982\u8981"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u306f\u3058\u3081\u306b<\/h2>\n\n\n\n<p>Account Engagement\uff08\u65e7Pardot\uff09\u3092Salesforce\u3068\u9023\u643a\u3057\u3066\u904b\u7528\u3059\u308b\u4e0a\u3067\u3001\u300c\u9805\u76ee\u9023\u643a\u300d\u306f\u907f\u3051\u3066\u901a\u308c\u306a\u3044\u91cd\u8981\u306a\u30c6\u30fc\u30de\u3067\u3059\u3002<br>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u540c\u3058\u30c7\u30fc\u30bf\u3092\u898b\u3066\u6d3b\u52d5\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u3093\u306a\u60c5\u5831\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u3069\u3061\u3089\u306e\u30c4\u30fc\u30eb\u3067\u7ba1\u7406\u30fb\u540c\u671f\u3059\u308b\u304b\u3068\u3044\u3046\u8a2d\u8a08\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001Account Engagement\u306e\u9805\u76ee\u9023\u643a\u306e\u5168\u4f53\u50cf\u3084\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u6574\u7406\u3057\u3001\u300c\u306a\u305c\u9805\u76ee\u8a2d\u8a08\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u57fa\u672c\u7406\u89e3\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Account Engagement\u3068\u306f\uff1fSalesforce\u3068\u306e\u95a2\u4fc2\u6027<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"981\" height=\"684\" src=\"https:\/\/quartet-communications.com\/dx\/wp\/wp-content\/uploads\/2025\/10\/image37.png\" alt=\"\" class=\"wp-image-11157\" style=\"width:697px;height:auto\" srcset=\"https:\/\/quartet-communications.com\/dx\/wp\/wp-content\/uploads\/2025\/10\/image37.png 981w, https:\/\/quartet-communications.com\/dx\/wp\/wp-content\/uploads\/2025\/10\/image37-300x209.png 300w, https:\/\/quartet-communications.com\/dx\/wp\/wp-content\/uploads\/2025\/10\/image37-768x535.png 768w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><\/figure>\n\n\n\n<p>Account Engagement\u306f\u3001Salesforce\u304c\u63d0\u4f9b\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3067\u3059\u3002<br>\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u30fb\u80b2\u6210\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3059\u308b\u4e00\u65b9\u3067\u3001Salesforce\u306f\u55b6\u696d\u6d3b\u52d5\u3084\u9867\u5ba2\u7ba1\u7406\u3092\u62c5\u3046CRM\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e2\u3064\u3092\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d71\u5408\u7684\u306a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_point\">\u30fb\u30ea\u30fc\u30c9\u60c5\u5831\u3084\u884c\u52d5\u5c65\u6b74\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5171\u6709<br>\u30fbMA\u65bd\u7b56\u306e\u6210\u679c\u3092Salesforce\u4e0a\u3067\u53ef\u8996\u5316<br>\u30fb\u30b9\u30b3\u30a2\u3084\u5c5e\u6027\u60c5\u5831\u3092\u55b6\u696d\u6d3b\u52d5\u306b\u6d3b\u7528<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Account Engagement\u904b\u7528\u306b\u304a\u3051\u308b\u9805\u76ee\u8a2d\u8a08\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>Account Engagement\u3068Salesforce\u3092\u9023\u643a\u3055\u305b\u308b\u969b\u3001\u300c\u3069\u306e\u9805\u76ee\u3092\u3069\u3046\u3064\u306a\u3050\u304b\u300d\u3068\u3044\u3046\u8a2d\u8a08\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9805\u76ee\u9023\u643a\u304c\u9069\u5207\u306b\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3001<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-crease\"><strong>\u300c\u305b\u3063\u304b\u304f\u53d6\u5f97\u3057\u305f\u60c5\u5831\u304cSalesforce\u306b\u53cd\u6620\u3055\u308c\u306a\u3044\u300d<br>\u300c\u9805\u76ee\u30bf\u30a4\u30d7\u306e\u4e0d\u4e00\u81f4\u3067\u540c\u671f\u30a8\u30e9\u30fc\u304c\u8d77\u3053\u3063\u3066\u3057\u307e\u3046\u300d<br>\u300c\u55b6\u696d\u3068\u30de\u30fc\u30b1\u3067\u7570\u306a\u308b\u30c7\u30fc\u30bf\u3092\u898b\u3066\u5224\u65ad\u304c\u3076\u308c\u3066\u3057\u307e\u3046\u300d<\/strong><\/p>\n\n\n\n<p>\u2026\u3068\u3044\u3063\u305f\u554f\u984c\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u6b63\u78ba\u306a\u9805\u76ee\u8a2d\u8a08\u306f\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u306e\u57fa\u76e4\u3067\u3042\u308a\u3001\u696d\u52d9\u9023\u643a\u306e\u8d77\u70b9\u3067\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30e0\u9805\u76ee\u306e\u6d3b\u7528\u4f8b\u3068\u9023\u643a\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p>\u6a19\u6e96\u9805\u76ee\u3060\u3051\u3067\u306f\u30ab\u30d0\u30fc\u3057\u304d\u308c\u306a\u3044\u81ea\u793e\u7279\u6709\u306e\u60c5\u5831\u3092\u6271\u3046\u305f\u3081\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u9805\u76ee\u306e\u4f5c\u6210\u3068\u30de\u30c3\u30d4\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6d3b\u7528\u30b7\u30fc\u30f3\u306e\u4e00\u4f8b<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table style=\"--swl-cell1-width:350px;\" class=\"has-fixed-layout\"><thead><tr><th>\u30ab\u30b9\u30bf\u30e0\u9805\u76ee<\/th><th>\u6d3b\u7528\u65b9\u6cd5<\/th><\/tr><\/thead><tbody><tr><td>\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u53ef\u5426<\/td><td>\u30bb\u30df\u30ca\u30fc\u7533\u8fbc\u8005\u306b\u9650\u5b9a\u3057\u305f\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u9001\u4fe1\u306e\u5224\u65ad\u306e\u305f\u3081<\/td><\/tr><tr><td>\u5c0e\u5165\u4e88\u5b9a\u6642\u671f<\/td><td>\u55b6\u696d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u512a\u5148\u5ea6\u3092\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081<\/td><\/tr><tr><td>\u8208\u5473\u30ab\u30c6\u30b4\u30ea<\/td><td>\u30e1\u30fc\u30eb\u914d\u4fe1\u5185\u5bb9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u308b\u3088\u3046\u306b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u306f\u3001Account Engagement\u3067\u53d6\u5f97 \u2192 Salesforce\u306b\u53cd\u6620 \u2192 \u55b6\u696d\u6d3b\u52d5\u3078\u2026\u3068\u3044\u3046\u6d41\u308c\u3092\u751f\u3080\u305f\u3081\u306e\u5927\u304d\u306a\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p class=\"is-style-big_icon_caution\"><strong>\u30fb\u9805\u76ee\u306e\u30c7\u30fc\u30bf\u578b\uff08\u4f8b\uff1a\u30c6\u30ad\u30b9\u30c8\u3001\u65e5\u4ed8\uff09\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u3068\u540c\u671f\u3055\u308c\u306a\u3044<\/strong><br>\u2192 \u9805\u76ee\u4f5c\u6210\u524d\u306b\u3001Salesforce\u5074\u306e\u30c7\u30fc\u30bf\u578b\u3092\u78ba\u8a8d<br>\u2192 AE\u5074\u3067\u9805\u76ee\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u5fc5\u305a\u540c\u3058\u578b\u3092\u9078\u629e\uff08\u4f8b\uff1a\u3069\u3061\u3089\u3082\u300c\u65e5\u4ed8\u300d\uff09<br>\u2192 \u4e0d\u5b89\u306a\u5834\u5408\u306f\u3001\u30c6\u30b9\u30c8\u7528\u306e\u4eee\u9805\u76ee\u3067\u30de\u30c3\u30d4\u30f3\u30b0\u691c\u8a3c\u3092\u884c\u3046\u3068\u5b89\u5fc3<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution\"><strong>\u30fbAPI\u53c2\u7167\u540d\u306e\u8a2d\u8a08\u30df\u30b9\u3067\u610f\u56f3\u3057\u306a\u3044\u9805\u76ee\u304c\u4e0a\u66f8\u304d\u3055\u308c\u308b<\/strong><br>\u2192 Salesforce\u3067\u306e\u9805\u76ee\u4f5c\u6210\u6642\u306f\u3001API\u53c2\u7167\u540d\u3092\u4e00\u610f\u306b\u8a2d\u8a08<br>\u2192 \u547d\u540d\u30eb\u30fc\u30eb\u3092\u793e\u5185\u3067\u7d71\u4e00\uff08\u4f8b\uff1a<code>ae_\u63a5\u982d\u8f9e_\u7528\u9014<\/code>\uff09<br>\u2192 AE\u5074\u3067\u9805\u76ee\u4f5c\u6210\u524d\u306b\u3001Salesforce\u306e\u9805\u76ee\u4e00\u89a7\u3068\u7167\u5408\u3057\u3066\u91cd\u8907\u3092\u907f\u3051\u308b<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution\"><strong>\u30fbSalesforce\u5074\u306e\u6a29\u9650\u4e0d\u8db3\u3067\u540c\u671f\u304c\u30d6\u30ed\u30c3\u30af\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082<\/strong><br>\u2192 Salesforce\u306eConnect\u30e6\u30fc\u30b6\u30fc\uff08\u9023\u643a\u30e6\u30fc\u30b6\u30fc\uff09\u306b\u3001\u8a72\u5f53\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u30fb\u9805\u76ee\u3078\u306e\u300c\u53c2\u7167\u30fb\u7de8\u96c6\u300d\u6a29\u9650\u3092\u4ed8\u4e0e<br>\u2192 \u6a29\u9650\u8a2d\u5b9a\u306f\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb or \u6a29\u9650\u30bb\u30c3\u30c8\u3067\u7ba1\u7406<br>\u2192 \u8a2d\u5b9a\u5f8c\u3001AE\u7ba1\u7406\u8005\u30e6\u30fc\u30b6\u30fc\u3067\u540c\u671f\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u554f\u984c\u304c\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u6280\u8853\u7684\u306a\u30df\u30b9\u3067\u3042\u308a\u3064\u3064\u3001\u696d\u52d9\u4e0a\u306e\u30ed\u30b9\u3092\u751f\u307f\u3084\u3059\u3044\u843d\u3068\u3057\u7a74\u3067\u3059\u3002<br>\u5b9f\u969b\u306e\u8a2d\u5b9a\u306f\u614e\u91cd\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>Account Engagement\u3068Salesforce\u306b\u304a\u3051\u308b\u9805\u76ee\u9023\u643a\u306f\u3001\u30de\u30fc\u30b1\u3068\u55b6\u696d\u306e\u5206\u65ad\u3092\u306a\u304f\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u60c5\u5831\u306e\u6d3b\u7528\u3092\u5b9f\u73fe\u3059\u308b\u57fa\u76e4\u3067\u3059\u3002<br>\u7279\u306b\u3001\u30ab\u30b9\u30bf\u30e0\u9805\u76ee\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3084\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u305d\u306e\u300c\u6982\u8981\u300d\u3092\u4e2d\u5fc3\u306b\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u624b\u9806\u3084\u753b\u9762\u64cd\u4f5c\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u95a2\u9023\u8a18\u4e8b\u3092\u3042\u308f\u305b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce\"><a href=\"https:\/\/quartet-communications.com\/dx\/post-11134\/\">\u3010Account Engagement\u3011\u30ab\u30b9\u30bf\u30e0\u9805\u76ee\u306e\u4f5c\u6210\u3068Salesforce\u9023\u643a\u30fb\u540c\u671f\u8a2d\u5b9a\u30ac\u30a4\u30c9<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95a2\u9023\u8a18\u4e8b<\/h2>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/quartet-communications.com\/dx\/wp\/wp-content\/uploads\/2025\/08\/DXBlog_thumbnail-4-300x169.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/quartet-communications.com\/dx\/post-10928\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010Salesforce\u3011\u30c8\u30e9\u30d6\u30eb\u30b7\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\uff01\u30a8\u30e9\u30fc\u306e\u539f\u56e0\u3092\u7279\u5b9a\u3057\u89e3\u6c7a\u3059\u308b<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u306f\u3058\u3081\u306b \u696d\u52d9\u3084\u30b7\u30b9\u30c6\u30e0\u904b\u7528\u4e2d\u306b\u7a81\u5982\u767a\u751f\u3059\u308b\u300c\u30a8\u30e9\u30fc\u300d\u3002\u305d\u306e\u307e\u307e\u306b\u3057\u3066\u304a\u304f\u3068\u696d\u52d9\u304c\u6ede\u308a\u3001\u5927\u304d\u306a\u640d\u5931\u3092\u751f\u3080\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3093\u306a\u3068\u304d\u306b\u5fc5\u8981\u306a\u306e\u304c\u3001\u30c8\u30e9\u30d6\u30eb\u30b7\u30e5\u30fc&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div 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